Employing Men's Apparel Aesthetics in Women's Fashion Designs

نوع المستند : المقالة الأصلية

المؤلف

جامعة الأميرة نورة بنت عبد الرحمن- الرياض

المستخلص

The research aims to make use of the aesthetics in men's post-consumer apparel and employ them in new women's apparel in an innovative and adaptive way in contemporary fashion lines. Among the instruments utilized are an online survey targeting arbiters of fashion, composed of four categories, with each category including many statements on aesthetics, functionality, creativity, and marketability, and a survey of women aged 20-35, consisting of demographic data, receptiveness to the idea of women's designs that employ men's apparel, and the categories of aesthetics and marketability. The sample consisted of 150 women, and 14 from the arbitration committee. To achieve the aims of the research, seven sets of proposed women's fashion were designed. The research contributed to the employment of the aesthetics in men's post-consumer apparel in the proposed new and unfamiliar women's designs and achieve the aesthetic aspects Research recommendations include encouraging apparel designers to innovate designs with local characters.

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